A lucky Dallas Mavericks fan just won $ 100,000 in Bitcoin in a National Basketball Association (NBA) shootout. Voyager Digital Ltd, a U.S.-based publicly traded cryptocurrency platform, sponsored the event. The crypto firm recently teamed up with the Dallas-based basketball team.
Voyager Digital joins the growing number of crypto exchanges looking to enter the sports industry. The platform currently has over 2 million registered users with access to trade over 60 digital assets.
The lucky winner
Dallas Mavericks fan Isaiah Stone won $ 100,000 in Bitcoin after taking a series of shots at an NBA event. According to the basketball team, this is the highest amount ever made for a promotion on the court.
Stone completed all stages of the challenge, including a free throw, three-point shot, and a half-court basket.
#MFFL, Isaiah Stone, just won the BIGGEST cash prize ever for a promotion on the Dallas Mavericksâ¼ ï¸
– Dallas Mavericks (@dallasmavs) October 29, 2021
The NBA team teamed up with Voyager a few days ago. To kick off the partnership, the crypto platform offered a crypto bonus to new users. Dallas Mavericks fans received a $ 100 bitcoin bonus for signing up and trading cryptos on Voyager.
Bobby Karalla, digital content manager for the Dallas Mavericks, also announced the news on Wednesday.
Fans who download the app, create an account with promo code MAVS100, deposit $ 100, and complete a transaction can receive $ 100 in free BTC for the next 48 hours. pic.twitter.com/0gmY7m4mTD
– Bobby Karalla (@bobbykaralla) October 27, 2021
Mark Cuban, the owner of the professional basketball team, is well known in the crypto world. He is also a defender of Dogecoin. The coin itself became a part of the Dallas Mavericks’ payout options in March. Which makes them the first NBA team to start accepting Doge Payments.
Related reading | Mark Cuban’s NBA Team Runs Store Program To Reward Fans Paying With Dogecoin, Bitcoin, Ethereum
Cuban also constantly encourages the use of Dogecoin and other cryptocurrencies on the team’s website with different incentives.
Dallas Mavericks partners with Voyager
On Wednesday, October 27, Voyager Digital Ltd entered into an exclusive and integrated five-year partnership with the Dallas Mavericks. Therefore, he became the first cryptocurrency brokerage and international partner of the team.
According to announcement, the partnership allows both parties to reach a wider global audience to increase brand awareness. And also promote the adoption of cryptocurrency around the world.
Speaking on the partnership, Mark Cuban said, âCrypto assets and applications are changing the way business and personal finances are run. We believe our partnership with Voyager will allow Mavs and NBA fans to learn more about Voyager and how they can earn more from the Voyagers platform than from traditional financial apps.
Total crypto market over $2.569 Trillion | Source: Crypto Total Market Cap from TradingView.com
Voyager CEO and co-founder Steve Ehrlich also expressed his enthusiasm for the partnership with the Dallas Mavericks.
âThis partnership gives us the opportunity to educate people around the world on how to use crypto in their daily lives. We want to help people learn other ways to build wealth to achieve true financial freedom and build intergenerational wealth through crypto. We’ve found a great partner to do this within the Mavs and their owner, Mark Cuban, who is already deeply involved in the space.
Voyager will have the right to name the Mavs Gaming Hub, the official gaming and event location for the Mavs NBA 2K League team.
Crypto exchanges in the NBA
In recent months, crypto exchanges have been making headlines for their partnerships with NBA teams. Earlier this month, Coinbase signed a multi-year partnership with the NBA.
The exchange wants to grow the crypto economy through exposure provided by the NBA.
Related reading | Coinbase secures NBA’s very first crypto deal
In June, FTX sign a $ 135 million stadium naming rights deal for the Miami Heat.
Featured image by Smart Liquidity Network, Chart from TradingView.com