Gucci is appealing to the crypto community with a handful of the Italian luxury brand’s stores in America now accepting bitcoin payments.
The company plans to expand the pilot program to all of its direct-operated North American stores this summer.
Wooster Street in New York, Rodeo Drive in Los Angeles, Miami Design District, Phipps Plaza in Atlanta, and The Shops at Crystals in Las Vegas will soon accept Bitcoin, Ethereum, and Litecoin as payment methods.
Customers will be able to pay in-store with crypto by clicking on a link emailed to them; the link contains a QR code allowing them to pay with their crypto wallet
A growing number of companies are accepting virtual currencies and Gucci, which is owned by French Kering, is joining superbrands such as Microsoft Corporation (NASDAQ:MSFT), US telecommunications company AT&T Inc. (NYSE:T) and Starbucks Corp (NASDAQ :SBUX) by allowing digital currencies.
The brand said it plans to introduce the policy to all North American stores it directly operates in the near future.
“Gucci is always looking to embrace new technologies when they can provide an enhanced experience for our customers,” said Marco Bizzarri, Chairman and CEO of Gucci.
“Now that we are able to integrate cryptocurrencies into our payment system, it is a natural evolution for customers who want this option.”